Philly Hot Asana is a Philadelphia based yoga company dedicated to healing, strength and community. Recently, they changed their business model from an open studio with classes to a studio space for members only. They also added Jasana Virtual Hot Yoga, a virtual hot yoga franchise for purchase. With these changes, their website (and branding) needed a refresh.

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For the new Philly Hot Asana Brand, I chose a muted color palette that was serene but also very bright. I made the pages as easy to navigate as possible, and made clear call-to-action buttons to improve user experience.