HappyCow is an app designed to help users find vegan and plant-based options in their area. As a personal project, I redesigned their logo. I chose to keep the purple color and cow iconography as a nod to the old logo, but wanted to make the logo more modern to fit the younger audience and match the user-friendly design of the app. The logo looks corporate enough to be respected by all demographics, while still staying true to the inviting and compassionate HappyCow community.