Not Cuul Instagram Campaign
For this campaign, my target audience was early high school students. I used JUUL’s own marketing tactics (bright, desirable colors, technological looking devices) in order to draw my target audience in.
In the three ad piece, each ad focuses on a different implication of JUULing: addiction, chemical intake and cost. I used mildly disturbing imagery and informative text to convey my message. In the swipe ad, I used much of the same imagery and text to unify the two elements within the campaign.