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Milo's Sweet Tea Packaging

The purpose of this redesign was to elevate the consumer’s perception of the quality of Milo’s Sweet Tea. I wanted to elevate the packaging to reflect a thoughtfully produced all-natural beverage as opposed to a “throw away” gas station tea. My main inspiration for my design on the label was the general perception of sweet tea as a southern comfort drink, something you sip and take your time enjoying.

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my design

original

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